Those three categories are just examples of types of audiences. It gives the ability to create small, often niche groups and send them an accurate message they expect. To better understand how you can use target audiences in online advertising, let's take a look at examples. Audiences can be divided into segments, and categorized group of segments is called taxonomy. In OnAudience. It's based on desktop users behaviour and includes over 1, segments. You can choose your target audience by demography, interests or purchase intentions and target them in online campaigns.
It makes it possible to reach your mobile audience, and is based on Mobile Advertising IDs. You can choose your mobile audiences by searching their Interests or Purchase Intentions. Brands taxonomy allows you to reach customers who are often exposed to contact with a specific brand, e.
It includes over segments, which contain millions of anonymous profiles that, e. Sometimes marketers are looking for audiences that are not available yet. If you want to find your target audiences, try to create custom segments and reach them with personalized ads, tailored to their interests or current purchase intention.
Take a look at example of custom segment and learn more about creating custom audiences. We created Hardcore Gamers segment for advertisers who want to promote games, gaming accessories or gadgets dedicated to players. The segment includes over 20 interests strictly connected to gaming industry. Users in this segment recently had read an article or watched videos about gaming topics, such as:.
Our analysis proves that Hardcore Gamers love computing and electronic entertainment. Our report includes also demography of Hardcore Gamers segment. Which age groups are the most popular among them? From the youngest generation to middle-aged players: Gen Z, Millennials and the youngest group from Gen X has the majority in the segment.
Check examples of our custom segments. Finding and building target audiences helped us to achieve great results in online campaign that we conducted for one of our clients from tourism industry.
To manage all data collected in campaign we used a Data Management Platform. Our client wanted to know the profiles of clients: what interests them, what is important for the audience. By better knowing users profile, the resort wanted to deliver them personalized ads and increase the number of reservations in four objects. We used these segments to deliver them personalized ads. The results were even better than we expected. To check more details, read full case study here.
And take a look at the final results below:. Try to truly understand your audience. What are their problems and needs? Who they are? Start from your current customer base - what attributes do they have? Segments are typically grouped by age, location, income and lifestyle. For your business to thrive you need to know who your customer is.
Knowing your customers will help you to target customers who are willing to pay for your product or service. This is a much more effective and affordable way to reach your customers and generate business. By understanding your market you can promote your product or service more effectively to the right customer group.
You will know:. Gathering statistics and other market research data helps you to understand your potential customers and their needs and make better marketing decisions. Work out if your market is large enough and accessible. Then segment the market into groups of buyers with similar preferences and buying habits. For example, the athletic shoe industry is broken up into several segmented groups — first by gender, then by the activity or sport. Then target your marketing efforts to explain how your product and service will fit into their lifestyle and how it best meets their needs.
We acknowledge the traditional owners of the country throughout Australia and their continuing connection to land, sea and community. We pay our respect to them and their cultures and to the elders past and present. Toggle navigation. Identify your target market. Identify your target market Last Updated: 03 August Identifying and understanding your customers is an essential part of your business and marketing plan.
Learn how to analyse your market and define your customer segments. On this page What is a target market? Browses social media platforms like LinkedIn, mostly looking for news.
Preferred content types Data-rich white papers. Case studies. Business Travel Company Key demographics Age range: Key psychographics Values relationships when working with suppliers. Dislikes working on repetitive, mundane tasks.
Is wary of handing off responsibilities to a third party. Challenges Suppliers fail to deliver on promised rates. Not familiar with ground-level travel concerns. Preferred channels Looks for answers via organic search.
Communicates with other procurement professionals on social media platforms. Preferred content types Easily digestible blog posts. Facility Security Services Key demographics Age range: Common job titles: Facility Manager, Head of Security. Likes to be prepared for everything; gets nervous when things are uncertain. Prefers to get pitches from two or three companies before making a decision.
Needs a third-party supplier with technology integrations. Preferred channels Email for marketing materials. Blogs and news sites for industry trends. Preferred content types Articles. Data-rich infographics. Email newsletters.
B2C target audience examples 4. Looks up to sports figures. Strongly values friendships and community. Loyal to one or two athletic brands. Challenges Finding athletic footwear that is both stylish and comfortable. Preferred channels Follows athletes and influencers on social media. Watches sponsored events on YouTube. Looks for exercise tips on Google. Preferred content types Social media posts. Image-rich articles. Organic Protein Bars Key demographics Age range: Loves to hang out with friends in nature.
Feels loyalty toward brands with values similar to their own. Has a limited food budget. Needs a protein source that is compact and easy to transport. Preferred channels Follows nature photography accounts on Instagram.
Watches supplement reviews on YouTube. Follows health gurus on Twitter. Event marketing. Key psychographics Enjoys spending time with friends and family at home.
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