Meanwhile, HTC was looking for more adjectives to push its handsets and Sensation was the flagship for It was this model that saw the first integration of Beats Audio. The HTC Sensation launched with a 4. It also had a concave edge to the display. HTC's design panache was unquestionable in the Sensation, but it was the XE that really pushed things forward.
The Sensation XE carried Beats branding and came with iBeats headphones in the box, as well as boosting the hardware slightly over the original version. The Beats integration ran across a number of subsequent handsets before the companies parted ways.
Beats Audio is now a part of Apple. In and towing a very fragmented collection of handsets along behind it, HTC redesigned its flagship positioning.
It launched the HTC One branding saying that this was one way of thinking about phones, but then launched the One X, One S and One V in three different positions and confused that message. The One X was the flagship and offered a polycarbonate unibody design. It launched on Android 4. To further confuse things, the One X was powered by a quad-core Nvidia chipset, but a separate version known as the One XL carried a Qualcomm dual core chipset and offered LTE connectivity.
The One X was a great handset, again pushing design, but the One branding wasn't very clear: HTC was telling us what the message was, but was doing something else, namely launching lots of handsets. This phone, above anything else, showcased a precision of manufacturing and skill in design that's still aped elsewhere.
Using a metal body, and aiming for a zero-gap construction, the One came with a 4. It pushed the latest methods in a number of areas, offering sophistication in build, clarity in naming and bags of power. The biggest hit was BoomSound.
Giving over space for two front-facing speakers, BoomSound universally impressed everyone, out-performing the sound quality of all smartphones at the time and many since. The One also offered Beats tuning for the headphones. It then introduced the UltraPixel camera. As HTC looked to differentiate, it opted for a 4-megapixel camera, stepping down from the 8-megapixels of previous handsets, and jumping out of the megapixel race against companies like Samsung.
It was a gamble that didn't pay off, with many saying that the camera changes were a mistake. The name stuck and is now retrospectively applied. It launched the HTC One M8 throwing the model number into brackets, following heavy leaks where the phone had been identified as the M8, or "mate" adding to confusion.
The One M8 offered staggering design. It progressed HTC's unibody to be entirely metal and offered a finish that was unrivalled in its quality, at least until the launch of the iPhone 6 six months later in It launched on Android Lollipop with Sense 5. But the One M8 didn't stand still on the camera and its most talked about feature was the dual camera on the back.
Rather than addressing the criticisms of the M7, it added a second sensor to the UltraPixel camera and offered a range of novelty effects, which didn't really help the camera's fight against the Samsung Galaxy S5. HTC officially dropped the brackets and launched the One M9 with a flourish, proclaiming a jewellery grade finish for its handset. It undoubtedly poured more attention into the details than any previous handset, but by this time it felt like the third iteration of the same phone, progressively losing the impact of the M7 and M8.
In many cases it felt like an incremental update of the One M8 , sticking to a 5-inch full HD display and presenting itself visually in much the same way as the previous handset, so there wasn't anything hugely noteworthy aside from the refinement in design, which for many went too far. To make matters worse, the M9 dropped UltraPixel and Duo Camera for a straight megapixel camera as the company jumped back into the megapixel race.
But that camera failed to impress critics, seeing HTC stumble. The M9 no longer felt competitive against rivals, like Samsung's redesigned S6 edge launched at the same time, that stole headlines for its refreshing design and excellent camera performance. The M9's position was then questioned with the launch of the One A9, a lower-tier handset with a radically different design, making the M9 feel like the last of a line. It drops the One and M branding, for something of a reboot.
There's a 5. There's a megapixel rear camera with optical image stabilisation, which the front 5MP camera also offers. The aim was optimisation, efficiency and reducing bloat.
It was well received by reviewers, but standing in the face of fierce competition, lost out to Samsung innovation and cheaper rivals like OnePlus.
HTC's big story in was moving from metal to glass, with Liquid Surface delivering some of the most striking colours we've ever seen on a handset. Links on Android Authority may earn us a commission. Learn more. Before diving into the best HTC phones you can get, we need to preface this by saying that the brand has mostly bowed out of the phone business to focus on VR and other efforts. If you want to check out what the company has to offer right now, here are the best HTC phones you can get right now.
Competition: The best Android phones available. You get a quad-camera setup headlined by a 48MP primary shooter. What is disappointing, though, is that a release comes with Android 10 out of the box. A 48MP primary shooter headlines the quad-camera setup on the back, and you get a solid 32MP selfie camera. You can get the international version on Amazon. More: The best dual-SIM phones. The biggest design change can be found in the buttons. Instead of physical keys, they are pressure-sensitive.
The rear camera configuration has 12 and 16MP sensors. You can also find two wide-angle 8MP sensors on the front, which can be used for quickly unlocking your phone with facial recognition. Also: Here is a list of the best camera phones available right now.
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