We do lean on our sister agencies and IPG in various markets. Established clients in the sport include AB InBev, whose Budweiser brand has long been associated with the World Cup and is committed through to the tournament in Qatar.
Talent and media rights The agency has also looked to build on its already esteemed reputation in talent management, overseen by Octagon founder and president Phil de Picciotto. Until , Octagon had been largely absent from the market for a decade as its CSI arm, a long-time major player in televised sports production and distribution, was the subject of a management buyout, and then acquired by rival IMG Media in However, the global media rights consulting division has a very particular remit, not involving itself directly in the buying and selling of rights.
A version of this article appears in the new edition of the Sportcal Insight magazine available to read here. Friday, 12 th November Prepping for Pre-K. Fun in Fall Foliage. Planning my wedding. Practicing yoga to keep me sane.
Convincing my dogs to let me ride my bike every day. Convincing myself to spend less on my garden. Living the sports marketer dream. On a global adventure filling up my passport. Proving to them that their potential is limitless. Tokyo ??? And, family time:.
Theme rides on my Peloton. Spreading positive vibes! Lindsay Boughrum Integrated Marketing, Atlanta. Safely returning consumers to sporting events and experiences. Introducing fruits and veggies to Baby Charlie. It offers a wide variety of services covering all aspects of the marketing and commercial management of sports, music and entertainment events, including sponsorship negotiation, licensing and merchandising, television rights and production, and artistic management of sports and entertainment personalities.
It represents a variety of sports and entertainment personalities, although it is strongest in action sports. In , those partnerships were largely replaced by the creation of Octagon PR, a joint venture with Golin Harris. Octagon First Call was established in as a specialised unit to consult on and negotiate celebrity sponsorships.
In , the group acquired UK-based music and entertainment consultancy Frukt. London-based Octagon CSI, a leading distributor and producer of high quality sports television programming, was sold to management in , becoming CSI Sports. It was acquired in by Octagon's main rival IMG. Lowe was already a well-known figure in sports-related marketing.
Founded in , Octagon is the global expert in talent management, corporate consulting, property representation, events, marketing solutions, licensing, merchandising and talent procurement. Client services includes both traditional and leading edge platforms including experiential marketing, mobile marketing and cause-related marketing.
A few impressive numbers for Octagon's success in all aspects of the sports business can be found below:. In addition to managing many international basketball stars and building key professional relationships between the US and Europe, Saratsis also manages the careers of NBA players including Rudy Gay, Giannis Antetokounmpo, and Kendall Marshall, among others.
0コメント